2015-2016 marks the first year of Telefilm’s 2015-2018 strategic plan Inspired by Talent, Viewed Everywhere.
OUR FOUR PILLARS
FUNDER
INDUSTRY FUNDING — DIVERSIFYING SOURCES
- Attract new funding partners.
- Examine new long-term funding mechanisms.
ECOSYSTEM OF COMPANIES — DELIVERING TOGETHER
- Develop and support an ecosystem of companies, including emerging ones, effective at delivering against expectations.
PROMOTER
INDUSTRY RECOGNITION — PROMOTING THE VALUE OF CANADIAN CONTENT
- Conduct effective promotion of the industry and its success directly to consumers.
MARKETING PRACTICES — ENCOURAGING INNOVATION TO REACH AUDIENCES
- Players to reduce gap with viewers’ expectations.
- Increase viewership of Canadian productions.
THOUGHT LEADERSHIP
MARKET INTELLIGENCE — DECIDING WITH MEANINGFUL METRICS
- Conduct and communicate value-relevant research.
- Enhance comprehensive success measurement.
ADMINISTRATOR
ORGANIZATIONAL EXCELLENCE — PERFORMING IN A CHANGING ENVIRONMENT
- Continue to strive for optimum levels of effectiveness and efficiency.
© La Guerre des tuques 3D
FUNDER
We work to attract funding sources, to examine long-term funding mechanisms, and to develop and support the industry.
We fund diverse projects that represent
a variety of Canadian voices.
Film genres
Director experience levels
We work to diversify the industry’s
funding mechanisms.
starting in 2016-2017
We work to attract new funding sources.
Our funding is a catalyst to leverage financing from other sources.
Private-sector-to-Telefilm investment ratio for film production
Private-sector investment in our promotional activities amplifies the overall impact of our efforts.
Private-sector-to-Telefilm investment ratio for promotional activities
© L’équipe du film Les Démons au Festival international du film de San Sebastián
PROMOTER
We strive to raise the profile of Canadian talent, to allow industry members to develop professionally, expand their networks, and to stimulate audience demand at home and around the world.
Promotion of the Canadian audiovisual
industry and its success is at the core of our
mandate.
Canadian films selected at
83
international festivals
Talent promoted at
34
international festivals
and content markets
At a glance
Presence at international film festivals and markets
Throughout the year, we supported 42
festivals and 102 promotional events
coast-to-coast, attracting millions of filmgoers.
Festivals and events
included:
We’ve created a number of signature events,
promotional campaigns, and awards to
build awareness for Canada’s talent
An Evening with Canada’s Stars was cohosted by Telefilm, the Academy of Canadian Cinema & Television and the Consulate General of Canada in Los Angeles and presented by CTV’s ETALK Canada. The evening celebrated Canadian Academy Award nominees, select Canadian Screen Award nominees and other high-profile Canadian talent. Eugene Levy and Catherine O’Hara received the Academy Legacy Award at the event.
Birks Diamond Tribute to the Year’s Women in Film was held during TIFF, in partnership with L’Oréal and Telefilm Canada. To bolster the impact of the event, social media influencers Brittlestar (Stewart Reynolds) and Amber Mac (Amber MacArthur), along with their fans, joined the red carpet reception.
The Canada First audience-focused strategy – a campaign developed to rally the industry in its promotional efforts, with the objective of improving perceptions about Canadian content – launched during the fiscal year.
The YouTube video series amplified this initiative on social media, capturing over 30,000 views.
SPECIAL RECOGNITION
Telefilm recognized the Canadian directors and screenwriters of the Canadian English-language feature film and French-language feature film with the highest domestic box-office sales in 2015:
The Guichet d’or
was presented to directors Jean-François Pouliot and François Brisson and screenwriters Normand Canac-Marquis and Paul Risacher for Snowtime! (La Guerre des tuques 3D).
The Golden Box Office Award
was presented to Irish-Canadian writer and screenwriter Emma Donoghue, Oscar-nominated screenwriter of the Canada-Ireland coproduction Room.
THOUGHT
LEADERSHIP
We conduct and communicate valuable research and enhance the comprehensive success measurement.
We provide relevant, action-oriented intelligence in two ways:
We produce,
commission, and
support research studies
To track audience behaviour and market trends
Telefilm’s
Audiences in Canada: Trend Report
Canadian Moviegoing Statistics,
presented by the Movie Theatre Association of Canada in partnership with Telefilm
To monitor the state of the industry
Profile 2015: Economic Report on the Screenbased Media Production Industry in Canada, presented by the CMPA in partnership with the AQPM, Canadian Heritage and Telefilm
We support
thought-provoking
industry conferences
and events
Industry conferences and events supported in fiscal 2015-2016
Playback Marketing Summit
In order to ensure the industry better understands marketing practices that effectively reach audiences, Brunico Communications and Telefilm Canada presented the first iteration of the Playback Marketing Summit. Marketing experts, distributors and producers, among others, came together to discuss innovative solutions to current challenges.
Toronto International Film Festival
During TIFF, Telefilm presented Talent to Watch: Maximizing Your Audience: Savvy Marketing Insights. This panel featured industry experts and was moderated by marketing research leader and distribution veteran Gary Faber.
Prime Time in Ottawa
Telefilm presented the conference’s keynote speaker, Kenyatta Cheese, an audience development and social media strategy expert specializing in media, entertainment and sports.
Association québécoise de la production médiatique (AQPM) annual conference
Innovative audience engagement approaches were shared by a panel featuring Virginia Thomson, producer of Corner Gas: The Movie, and Louise Chamberland, producer and distributor of Le Journal d’Aurélie Laflamme.
C2 Montréal
Telefilm sponsored a round-table discussion, “How to Reach a Target Audience in a Complex Media Landscape,” in partnership with the Canada Media Fund. The activity included an in-depth discussion on the future of the industry with renowned actors and producers Alec Baldwin and Patrick Huard.
ADMINISTRATOR
We continue to strive for optimal levels of effectiveness and efficiency, practicing rigorous fiscal control and financial accountability.
Organizational excellence is at the heart of what we do.
