CORPORATE PLAN DELIVERY

CORPORATE PLAN DELIVERY

2011-2012 TO 2014-2015

FISCAL YEAR 2014-2015 MARKS THE FINAL YEAR OF TELEFILM’S FOUR-YEAR CORPORATE PLAN.

FOSTERING CULTURAL SUCCESS

THE FOLLOWING ACCOMPLISHMENTS ENSURED THE DELIVERY OF THE ESTABLISHED STRATEGIC ORIENTATIONS.

MAINTAIN AND EXPAND OUR CORE ROLE OF FUNDER

2011-2012 TO 2014-2015

Consulted industry regarding program funding
Launched Talent Fund
Launched redesigned Development and Promotion programs
Established Talent Fund advisory committee
Added new Micro-Budget program
Launched redesigned Production and Marketing programs

The Talent Fund received tangible benefits, following the acquisition of Astral Media by Bell Media and Corus Entertainment, amounting to $13.7 million over a seven-year period
Integrated Fast Track stream into the Production Program and began allocating Marketing Program funding based on a selective approach

DEVELOP OUR ROLE AS PROMOTER

2011-2012 TO 2014-2015

Talent-focused Telefilm-signature events created and held:
- Talent to Watch
- Not Short on Talent
- Perspective Canada
- Eye on TIFF
- Movie Nights in Canada
Focus placed on web-based and social media communications
Increased media coverage for Canadian talent
Unveiled Telefilm’s international brand See Big. Voir Grand.

New promotional initiatives continue to gain traction:
- Birks Diamond Tribute to the Year’s Women in Film
- Canada Stars in Awards Season
- The Great Canadian Talent Faceoff
- The Shortest Day celebration of Canadian short films
Launched the Off the Wall series featuring Canadian influencers through social media

PROVIDE THOUGHT LEADERSHIP BY DEVELOPING AND SHARING INDUSTRY INTELLIGENCE

2011-2012 TO 2014-2015

Launched Success Index
Integrated success score into program funding decisions
Shared audience-focused research with industry stakeholders through workshops, panels and consultations
Provided funding for industry-driven research initiatives

Launched the 2015-2018 strategic plan, Inspired by Talent. Viewed Everywhere
Contributed to conferences and interactive workshops with audience engagement experts

REINFORCE ORGANIZATIONAL EXCELLENCE

2011-2012 TO 2014-2015

Realigned corporate indicators to strategic goals
Complied with the Budget 2012— Planned Reductions in Departmental Spending
Achieved positive client satisfaction results regarding new programs
Measured employee engagement
Received the 2014 Award of Excellence in Financial Reporting for Small Federal Crown Corporations from the Chartered Professional Accountants of Canada

Transferred $6.7 million in administrative budgetary savings to programs over 4 years
Decreased management expense ratio to reach a low of 5.3% in 2014-2015, demonstrating ongoing efficiencies
Telefilm recognized among the top 25% of companies according to a comparative study conducted on the use of information technologies