TALENT
WITHOUT
BORDERS
2014-2015
YEAR IN REVIEW
ACHIEVEMENTS
MAINTAIN AND EXPAND OUR ROLE AS FUNDER
$6.7 MILLION IN BUDGET SAVINGS TRANSFERRED
BACK INTO FUNDING PROGRAMS
(over four fiscal years)
PROGRAMS REDESIGNED
37 PROGRAMS
REDUCED TO EIGHT.
EFFICIENCIES GAINED.
DEVELOPMENT
PROGRAM
Serving minority
groups better through
mentorship opportunities.
PRODUCTION
PROGRAM
More flexible and
efficient with the
integration of the
Fast Track stream.
MARKETING
PROGRAM
Better adapted
to a changing
marketplace.
DIVERSITY
WE FUND DIVERSE PROJECTS, REPRESENTING A VARIETY
OF CANADIAN VOICES.
DEVELOP OUR ROLE AS PROMOTER
TELEFILM RAISES THE PROFILE OF CANADIAN TALENT
TO STIMULATE BOTH INTERNATIONAL SALES AND GLOBAL AUDIENCE
DEMAND FOR CANADIAN CONTENT.
BUSINESS-TO-BUSINESS PROMOTION
WE PROMOTE CANADIANS FILMS
AT 36 INTERNATIONAL FESTIVALS
AND CONTENT MARKETS.
WORLDWIDE OPPORTUNITIES
CANADIAN FILMS WERE SELECTED
AT 76 INTERNATIONAL FESTIVALS,
WHERE 30 PRIZES WERE WON.
WE EXPANDED OUR PRESENCE IN SPANISH-SPEAKING AND ASIAN COUNTRIES.
BUSINESS-TO-CONSUMER PROMOTION
WE SUPPORT PROMOTIONAL
EVENTS IN CANADA:
42 CANADIAN FILM FESTIVALS
97 EVENTS AND INITIATIVES.
THE SHORTEST DAY –
SHORT FILM
CELEBRATION
OFF THE WALL
COMMUNICATIONS AND BRANDING
We ensure that the success of
the Canadian film industry
resonates with Canadian and
international audiences.
Media relations maintained
strong visibility for the
Canadian audiovisual
industry throughout the year.
Partnerships enhanced this
coverage greatly.
Our social media channels
continue to extend their
reach—gaining new followers
and fostering more online
engagement.
PARTNERSHIPS
TELEFILM’S PROMOTIONAL EFFORTS
ARE POSSIBLE THANKS TO
THE MANY PRIVATE AND PUBLIC PARTNERS
THAT WORK TOGETHER.
PROVIDE THOUGHT LEADERSHIP BY DEVELOPING
AND SHARING INDUSTRY INTELLIGENCE
WHERE CANADIANS WATCH FILMS
FOCUSED MARKET INTELLIGENCE
Audience behaviour
and industry trends
Cinema-focused consumer-behaviour survey
in partnership with the Movie Theater
Association of Canada.
COMMUNICATION
KEY SESSIONS WERE HELD WITH CANADIAN FILMMAKERS
REGARDING HOW TO ENGAGE WITH AUDIENCES.
REINFORCE TELEFILM’S ORGANIZATIONAL EXCELLENCE
WE CONTINUE TO PURSUE ORGANIZATIONAL EXCELLENCE,
PRACTICING RIGOROUS FISCAL CONTROL
AND FINANCIAL ACCOUNTABILITY.
MANAGEMENT EXPENSE RATIO
85%
OF CLIENTS ARE SATISFIED
WITH THE SERVICES THEY RECEIVE.
15% DECREASE
in administrative
expenses over the prior
four-year period.
3-YEAR TERM
Canada Media Fund renews
its Services Agreement.
2014 CPA AWARD
Recipient of the Award of
Excellence in Financial
Reporting for Small Federal
Crown Corporations.
Ranked among the top 25% of companies in
a comparative study conducted on the use
of information technologies.
