Strategic plan delivery
OUR FOUR PILLARS
FUNDER
Diversifying sources of funding
Supporting an ecosystem of effective companies
SUPPORTING THE CREATION OF CONTENT
WE FUND A WIDE RANGE OF PROJECTS THAT REPRESENT A DIVERSITY OF CANADIAN VOICES.
$19.9M
of assistance expenses
for multicultural and
indigenous content
WE ARE IMPROVING OUR FUNDING PROGRAMS TO BETTER PROMOTE DIVERSITY.
With the audiovisual industry’s support, Telefilm has put in place solid measures to ensure that content produced better reflects our country’s greatest asset: the diversity of its people.
Gender parity goals set for 2020
$4M
Funding for Indigenous creators
increased to $4M annually
over the next five years.
WE ARE WORKING TO DIVERSIFY THE INDUSTRY’S FUNDING MECHANISMS.
+ $2M
in 2016-17
+ $5M
thereafter
As part of the 2016 federal budget, Telefilm was granted additional parliamentary appropriation, including $2 million in 2016-2017 and
$5 million thereafter. These additional funds were allocated to Telefilm’s funding programs and promotional activities.
FOSTERING AN
ENTREPRENEURIAL APPROACH
WE WORK TO ATTRACT NEW FUNDING SOURCES.
Our funding is a catalyst to leverage financing from other sources.
Private-sector-to-Telefilm investment ratio for film production
Private-sector investment in our promotional activities amplifies the overall impact of our efforts.
Private-sector-to-Telefilm investment ratio for promotional activities
PROMOTER
Promoting Canadian content
Reaching audiences
SUPPORT THE MARKETING OF CREATIVE CONTENT
Available Light Film Festival and Media Industry Forum
Vancouver Web Fest
Vancouver International Film FestivalThe Yellowknife International Film Festival
NORTHWESTFEST
Banff World Media Festival
Calgary International Film FestivalYorkton Film Festival
Freeze Frame: International Film Festival
For Kids of All Ages
- Toronto Reel Asian International Film Festival
Toronto International Film Festival
Hot Docs
imagineNATIVE Film + Media Arts Festival - Festival international de films Fantasia
Festival International du Film Black de Montréal - Atlantic Film Festival
- Charlottetown Film Festival
- St. John’s International Women's Film Festival
The iTunes store offers a curated collection of over 150 of the most successful Canadian titles released between 2005 and 2017. Films are available in both official languages, with a focus on emerging filmmakers, women and Indigenous creators.
This video series featuring Canadians as they watch Canadian movies was designed to improve movie-goers’ perceptions of our country’s films.
A cross-country series of red carpet screenings of the best Canadian films, hosted by the Honourable Mélanie Joly, Minister of Canadian Heritage, to celebrate Canada’s 150th anniversary.
BIRKS DIAMOND TRIBUTE TO THE YEAR’S WOMEN IN FILM
Promoting women in film lies at the heart of our gender-parity action plan. The Birks Diamond Tribute highlights the important role that women play in our industry.
VIA RAIL CANADA: ON-TRAIN CANADIAN CONTENT
NFB.CA: SPOTLIGHT ON EMERGING TALENT
A selection of micro-budget first feature films from talented emerging filmmakers, available on the National Film Board of Canada’s Emerging Talents web channel.
EXPORTING CANADIAN SUCCESS
EXPORTING BEGINS WITH POSITIONING.
AMERICA
- Sundance Film Festival
- Palm Springs International Film Festival
- Miami Film Festival
- South by Southwest
- Kidscreen Summit
EUROPE
- Berlinale / European Film Market
- Cannes Film Festival
- Venise Film Festival
- MIPTV and MIPCOM
ASIA
- Beijing International Film Festival
- Busan International Film Festival
- Shangai International Film Festival
CANADA PAVILION: A BUSINESS HUB AT INTERNATIONAL MARKETS
Organization of Canada Pavilion at key markets abroad to stimulate international sales and facilitate coproduction networking opportunities.
SEE THE NORTH :
Finding new audiences south of the border
A selection of the best Canadian films, screened in U.S. arthouse venues.
Quebec classic cinema in spanish
Some 50 films subtitled into Spanish and made available for Spanish-language film festivals in the United States and Latin America, as well as on iTunes.
SOLARIS :
Expending international audiences
A selection of Canadian films made available in six languages internationally on digital platforms.
THOUGHT LEADERSHIP
Providing relevant intelligence on key industry issues
PROVIDING RESEARCH
WE TRACK AUDIENCE BEHAVIOUR AND MARKET TRENDS AND PROFILE EFFECTIVE DIGITAL MARKETING STRATEGIES.
TELEFILM REPORT: UNDERSTANDING AND ENGAGING WITH AUDIENCES
A summary of key audience insights and trends discovered through a national survey and focus group discussions. Two key market segments, “Belonging” and “Curious,” were identified as particularly promising for Canadian content.
PLAYBACK MARKETING SUMMIT
Discussion and exchange on best marketing practices, with marketing experts, representatives from major brands, distributors and producers.
TELEFILM’S CASE STUDIES ON MARKETING, DISTRIBUTION AND AUDIENCE ENGAGEMENT USING DIGITAL CHANNELS
Case studies of three films funded through the Micro-Budget Production Program, each of which demonstrated leadership in digital marketing and audience engagement. The studies yielded valuable information and contained recommendations.
MONITORING THE STATE OF THE INDUSTRY
An annual economic report on the screen-based production industry in Canada.
FUNDING RESEARCH
WE FUND INDUSTRY-LED STUDIES ON TOPICS SUCH AS WOMEN IN LEADERSHIP, EXPORTING CANADIAN CONTENT, DOCUMENTARY IMPACT PRODUCING AND CONTENT DISCOVERABILITY.
WOMEN AND LEADERSHIP
A study of gender parity and diversity in Canada’s media industries that provides an overview of the complexity of challenges women face and a comprehensive global survey of solutions undertaken by various agencies to combat these challenges.
STUDIES ON THE EXPORT OF CANADIAN CONTENT
Studies that served to identify key trends, clarify export challenges and opportunities to increase foreign sales, and make recommendations to ensure that Canadian initiatives are competitive.
DOCUMENTARY IMPACT PRODUCING
A report, with supporting tool kit, that presents innovative approaches, best practices and tools that illustrate a new aspect of documentary filmmaking combining distribution, community outreach and audience engagement.
MONITORING THE STATE OF THE INDUSTRY
A framework to examine the concept of content discoverability and the experience of Canadian audiences in greater depth. Discovery, choice and access each play a different role in the audience’s journey.
FUNDING CONFERENCES
AND EVENTS
WE FUND THOUGHT-PROVOKING CONFERENCES AND EVENTS THAT ADDRESS
INDUSTRY ISSUES.
Telefilm joined a delegation led by the Honourable Melanie Joly, Minister of Canadian Heritage, in promoting Canadian arts and culture in the People’s Republic of China. The group successfully strengthened relationships between the two countries to encourage cultural exports, promoted the value and importance of partnerships and shared best practices.
Telefilm sponsored the Canadian Media Producers Association’s Prime Time in Ottawa conference, designed for Canadian business leaders from the feature film, television, interactive media, broadcasting and telecommunications industries. At the conference, two CMPA studies funded by Telefilm were launched: Profile 2016 and Women and Leadership: A Study of Gender Parity and Diversity in Canada’s Screen Industries.
This symposium was hosted by the UNESCO Institute for Statistics and the Observatoire de la culture et des communications du Québec. It served to evaluate existing statistics used to track digitized cultural products, to identify new indicators and innovative mechanisms for producing statistics and to contribute to the establishment of international statistical standards.
Carolle Brabant, Executive Director of Telefilm Canada, spoke at this seminar about Telefilm’s commitment to achieving a balanced production portfolio that reflects gender parity by 2020.
Hosted by the Massachusetts Institute of Technology (MIT) Open Documentary Lab, The John D. and Catherine T. MacArthur Foundation and the Phi Centre, this event explored the various strands of virtual reality and implications for documentary image and experience.
Telefilm sponsored the Movie Theatre Association of Canada’s annual conference, ShowCanada. Held, exceptionally, in Los Angeles, the conference featured industry experts, including Rebecca Mall, Head of Industry, Media & Entertainment at Google, who delivered the keynote speech, presented by Telefilm Canada.
TIFF brings together outstanding filmmaking talent and industry leaders from around the world. Telefilm is proud to support this flagship Canadian event, where it participated in the Women at the Helm: “Because it’s 2016!” panel, where newly implemented initiatives and commitments to providing opportunities for gender parity in the audiovisual industry were discussed.
Telefilm contributed to this industry event, sharing findings from its Understanding and Engaging with Audiences report and participating in the Marketing and Distribution Strategies for Independent Films panel.
ADMINISTRATOR
striving for organizational excellence
WE DELIVER LONG-TERM VALUE FOR OUR CLIENTS AND STAKEHOLDERS.
THROUGHOUT FISCAL 2016-2017, WE CONTINUED TO DELIVER VALUE AND EFFECTIVENESS TO OUR STAKEHOLDERS.
90%
Level of client satisfaction achieved
Low management expense ratio of
5.2%
maintained for three years running.
Delivering administrative
excellence
$9.7M
Administrative budget savings transferred to funding programs over the last five fiscal years.
WE CONTINUE TO IMPLEMENT SOLUTIONS BASED ON BEST MANAGEMENT PRACTICES AND ON RECOMMENDATIONS IDENTIFIED BY INTERNAL WORKING GROUPS TO RAISE EMPLOYEE ENGAGEMENT LEVELS.
PROMOTING
COLLABORATION
Third year of co-development sessions, an approach that focuses on collaborative problem-solving and the development of organizational skills.
HR POLICIES
Improved recruitment policy supported by a behavioural-based selection process, a leading-edge practice among HR professionals.
Improved work-life balance resulting from adoption of a flexible work schedule.
EMPLOYEE
RECOGNITION
INITIATIVES
Implementation of annual ceremonies celebrating employee years of service.
First-ever participation in National Public Service Week (NPSW) marking employee engagement
and contribution.
WE PUT TECHNOLOGY TO WORK TO IMPROVE OUR PROCESSES.
More nimble,
responsive and
client-focused.
Faster time to market The low-code platform accelerates the development and updating of, and
improvements to, funding-program processes. It has been built to evolve with new programs and partners.
Better usability Fully responsive and accessible from any mobile device. A single collaborative and transparent platform used by both clients and employees. Available 24 hours a day, 7 days a week.
3 Increased security Leverages cloud-computing advantages such as software and security updates, data confidentiality and integrity, cloud-based backup and recovery solutions, among others.
Cost efficiency The integrated, cloud-based platform simplifies processes for both internal and external users. A significant reduction in the number of technologies used will provide further cost efficiencies throughout development and maintenance.
WE HAVE EARNED RECOGNITION FOR EXCELLENCE.
Our 2014-2015 annual report, Talent Without Borders, awarded the Chartered Professional Accountants of Canada’s 2016 Award of Excellence in Financial Reporting, Federal Crown Corporation (Small) category.
